In home improvement, TRUST isn’t optional—it’s everything!
Homeowners are overwhelmed with choices. Roofing. Kitchens. Baths. Plumbing & HVAC. So the question is: How do you stand out from the noise and become the company homeowners trust?
One proven strategy: a third-party endorsement.
Not a gimmick. Not a quick shoutout. I’m talking about a credible expert—someone homeowners already recognize and trust—publicly standing behind your brand.
So what is a Third-Party Endorsement?
It’s when someone like a media personality (hey, that’s me), influencer, or respected trades pro (that’s me too!)—endorses your business. When done right, it acts like jet fuel for your business and reputation.
Why It Works:
* ✅ Instant Trust – A known voice backing your business builds immediate credibility.
* ✅ Wider Reach – You show up in more places: radio, social, podcasts, video.
* ✅ Competitive Advantage – When it’s crowded, trust wins.
* ✅ More Leads – People hire who they trust. Period.
But… Be Smart:
* 💰 Budget – The right endorsement is an investment. Make sure the ROI makes sense and don’t forget it doesn’t happen overnight.
* 🎯 Relevance – Match the endorser to your target audience. Don’t chase clout—chase connection.
* ⚖️ Authenticity – Homeowners can smell BS. If it feels fake, they’ll tune it out.
* 🚨 Risk – Be picky. If their reputation takes a hit, yours might too.
Real Talk:
I’m a 4th-generation contractor in the home improvement industry. I have been remodeling homes for over 3 decades. In 2005, I created Hire It Done and I have helped homeowners find great contractors. I have spent 20+ years helping contractors grow their business through media, strategy, and trust. A third-party endorsement isn’t a silver bullet—but done right, it’s a serious business move.
Your Turn:
Ever used an endorsement to build your brand? Seen it done well—or flop hard? Drop your thoughts.